2024 indibrand, Rice clean beauty brand “MIDHA” finds answers to skin concerns in eco-friendly rice
A whitening and moisturizing product that brightens skin from within is gaining popularity, thanks to its rice bran water base and patented “MIDHA Rice 8 Complex” technology.
[COS’IN Korea, Reporter Han Ji-won] In Korea, makeup and skincare practices utilizing rice have a long and rich history. From the traditional “ssal-tteumul sesan” method of washing one’s face with the milky water left over after rinsing rice, to using rice powder as makeup and lip color, rice has been a prominent ingredient in cosmetics for centuries.
Rice clean beauty brand “MIDHA” also points to rice as the secret to achieving clear, radiant skin. Rice is a gentle, non-irritating natural ingredient that can be used safely on any skin type. The rice bran water used as a base in MIDHA products is rich in vitamins, minerals, and amino acids, offering exceptional benefits in hydration, brightening, exfoliation, and skin texture improvement.
MIDHA, in particular, utilizes its patented “MIDHA Rice 8 Complex” technology to enhance the skin’s absorption of active ingredients, resulting in even more noticeable improvements in skin condition.
Among MIDHA’s flagship products is the fundamental skincare line, which includes the “Rice Pure Toner,” “Rice Sebum Toner,” “Rice Milk Lotion,” and “Rice Serum.” These products instantly create a smooth and radiant complexion upon application. Additionally, the cleansing line, featuring the “Rice Bran Scrub Foam,” “Rice Cleansing Oil,” and “Rice Cleansing Balm,” has gained popularity for its gentle yet effective cleansing capabilities without irritation.
MIDHA plans to continuously expand its product line to include sheet masks, hand creams, body products, and hair products. The brand also aims to expand its global presence by exporting its products to various countries, including the United States, Canada, Australia, and Mexico.
Company Name: MIDHA Cosmetic Co., Ltd.
Contact Person: Ina Lee
Email: midha@midha.co.kr
Phone: 82 70 4035 9068
Address: A06 2F Chungmin-ro 10 Songpa-gu
City: Seoul
Website: https://www.midha.co.kr
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